Exploring the Role of Community-Based Media in Preserving Indigenous Languages in Kiyawa Local Government Area, Jigawa State

Exploring the Role of Community-Based Media in Preserving Indigenous Languages in Kiyawa Local Government Area, Jigawa State

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Chapter One: Introduction

1.1 Background of the Study

Indigenous languages serve as crucial vessels for cultural heritage, identity, and community cohesion. However, globalization, urbanization, and the dominance of major languages have placed many indigenous languages at risk of extinction. Community-based media, including local radio stations, newsletters, and digital platforms, has emerged as a powerful tool for language preservation by providing localized and culturally relevant content (Mustapha & Garba, 2024). In Kiyawa Local Government Area, Jigawa State, where indigenous languages such as Hausa and Fulfulde are widely spoken, community-based media plays an essential role in cultural sustainability. Recent studies highlight that media initiatives focused on indigenous language promotion can enhance intergenerational language transmission, foster pride in cultural heritage, and support educational initiatives (Audu & Sule, 2025). This research seeks to explore the effectiveness of community-based media in preserving indigenous languages in Kiyawa, examining its strategies, challenges, and impact on the local community.

1.2 Statement of the Problem

Despite efforts to promote linguistic diversity, indigenous languages in Kiyawa face threats from the increasing dominance of English and other national languages. Community-based media holds the potential to address this challenge, yet its effectiveness in preserving these languages remains underexplored. The lack of documented evidence on how these media platforms influence language preservation limits the development of targeted strategies to sustain indigenous languages in the region. Additionally, challenges such as inadequate funding, limited technological resources, and low literacy levels hinder the full potential of community-based media in this regard. This study aims to fill the knowledge gap, offering insights into the role of local media in fostering linguistic and cultural resilience.

1.3 Objectives of the Study

1. To assess the strategies used by community-based media to promote indigenous languages in Kiyawa.
2. To evaluate the impact of these strategies on language preservation and cultural identity.
3. To identify challenges faced by community-based media in promoting indigenous languages.

1.4 Research Questions

1. What strategies do community-based media employ to promote indigenous languages in Kiyawa?
2. How do these strategies impact language preservation and cultural identity?
3. What challenges hinder community-based media in promoting indigenous languages?

1.5 Research Hypotheses

1. Community-based media significantly contributes to the preservation of indigenous languages in Kiyawa.
2. Strategies employed by community-based media positively influence cultural identity and language preservation.
3. Challenges such as funding and technology limit the effectiveness of community-based media in preserving indigenous languages.

1.6 Significance of the Study

The study provides valuable insights into the potential of community-based media as a tool for cultural preservation, focusing on its role in sustaining indigenous languages. It offers practical recommendations for media practitioners, policymakers, and cultural organizations to enhance language preservation initiatives. Additionally, the findings contribute to academic discussions on media and cultural sustainability, emphasizing the importance of localized approaches in addressing global challenges.

1.7 Scope and Limitations of the Study

The study focuses on community-based media in Kiyawa Local Government Area, Jigawa State, and its role in preserving indigenous languages.

1.8 Operational Definition of Terms

1. Community-Based Media: Locally operated media platforms that address specific community needs and interests.
2. Indigenous Languages: Native languages spoken by the people of Kiyawa, such as Hausa and Fulfulde.
3. Language Preservation: Efforts to sustain the use and transmission of indigenous languages across generations.

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