Chapter One: Introduction
1.1 Background of the Study
Indigenous languages serve as crucial vessels for cultural heritage, identity, and community cohesion. However, globalization, urbanization, and the dominance of major languages have placed many indigenous languages at risk of extinction. Community-based media, including local radio stations, newsletters, and digital platforms, has emerged as a powerful tool for language preservation by providing localized and culturally relevant content (Mustapha & Garba, 2024). In Kiyawa Local Government Area, Jigawa State, where indigenous languages such as Hausa and Fulfulde are widely spoken, community-based media plays an essential role in cultural sustainability. Recent studies highlight that media initiatives focused on indigenous language promotion can enhance intergenerational language transmission, foster pride in cultural heritage, and support educational initiatives (Audu & Sule, 2025). This research seeks to explore the effectiveness of community-based media in preserving indigenous languages in Kiyawa, examining its strategies, challenges, and impact on the local community.
1.2 Statement of the Problem
Despite efforts to promote linguistic diversity, indigenous languages in Kiyawa face threats from the increasing dominance of English and other national languages. Community-based media holds the potential to address this challenge, yet its effectiveness in preserving these languages remains underexplored. The lack of documented evidence on how these media platforms influence language preservation limits the development of targeted strategies to sustain indigenous languages in the region. Additionally, challenges such as inadequate funding, limited technological resources, and low literacy levels hinder the full potential of community-based media in this regard. This study aims to fill the knowledge gap, offering insights into the role of local media in fostering linguistic and cultural resilience.
1.3 Objectives of the Study
1.4 Research Questions
1.5 Research Hypotheses
1.6 Significance of the Study
The study provides valuable insights into the potential of community-based media as a tool for cultural preservation, focusing on its role in sustaining indigenous languages. It offers practical recommendations for media practitioners, policymakers, and cultural organizations to enhance language preservation initiatives. Additionally, the findings contribute to academic discussions on media and cultural sustainability, emphasizing the importance of localized approaches in addressing global challenges.
1.7 Scope and Limitations of the Study
The study focuses on community-based media in Kiyawa Local Government Area, Jigawa State, and its role in preserving indigenous languages.
1.8 Operational Definition of Terms